Coke Studio is back, and this time, it’s bigger and better than ever! The popular music show has launched its latest season with a bang, and the Below the line (BTL) marketing activations in the Modern Trade are sure to keep the excitement going.
Photo Caption: Coke Studio Brand Ambassadors stationed at Capital Shoppers Nakawa ready to serve customers.
The mechanics of the activation are simple: buy four 330 ml Cokes, three 500 ml Cokes, or one carry a pack of 300 ml Cokes (get one free) and get a chance to spin the wheel and win some goodies. The prizes up for grabs include Coke-branded merchandise, concert tickets, and even a chance to meet your favorite Coke Studio artists!
Photo Caption: A customer wins Coke Studio headphones after playing Spin the wheel
The activation has been a huge hit with shoppers, and it’s easy to see why. It’s a fun and interactive way for people to engage with the brand and win some exciting prizes. The activation is also a great way to promote the new season of Coke Studio and drive sales of Coke products.
Here are a few reasons why the #CokeStudio BTL marketing activation is successful:
- It’s simple and easy to understand.
- It’s interactive and engaging.
- It offers exciting prizes that shoppers are interested in.
- It promotes the new season of Coke Studio and drives sales of Coke products.
Photo Caption: A customer shares a selfie moment with Coke Studio Brand Ambassador after winning a hoodie
If you’re looking for a way to enjoy an exciting BTL marketing activation, look no further than the #CokeStudio activations which will be happening every weekend at a selected shopping mall for the next five weeks. It’s a great example of how to use creativity and innovation to engage with your target audience and achieve your marketing goals.
