Mr. Gavin Hudson, Chief Operating Officer of Africa Coca-Cola, visited Uganda this week, immersing himself in the heart of the trade – where the magic truly happens. His journey wasn’t confined to plush boardrooms; it weaved through fuel stations, bustling markets, and the gleaming Namave plant, offering a glimpse into the intricate dance between field operations and strategic decision-making.

Eyes and Ears on the Ground: Ayesiga Ruth Sets the Stage

Hudson’s journey included a visit to one of the TotalEnergies Uganda fuel station in Ntinda, where one of our field marketers Ayesiga Ruth was his guide. Stationed on the frontline, Ruth shared invaluable customer insights, her voice reflecting the needs and preferences the community.

Peak Season Beckons: Every Case Counts!

December, the season of festivities and heightened consumer demand wasn’t lost on Hudson. He emphasized its importance, reminding all teams to focus on peak season performance. “Every case counts,” he proclaimed, his voice echoing through the plant, a call to action to push sales and finish 2023 on a high note.

Coca-Cola’s success in Uganda isn’t just about a refreshing beverage; it’s about a dynamic ecosystem where insights from below-the-line marketing activities in the trade help support business operations.