The back-to-school (BTS) season is characterized by immense shopping activity in preparation to taking the younglings back to school as parents, guardians and parent figures prepare shop scholastic material for returnees.
Golden Marketing leverages this season to drive affinity for our existing in-house clients’ scholastic products through exciting BTS-tailored campaign concepts to purposely ;
- Reward loyal customer
- Convert customers from competition.
- Create awareness about new products.
- Depletion of volume stocks across traditional channels.
- Support existing Account clients like Unilever to drive scholastic-specific products off-shell through attractive mechanics with through shopper engagement approaches
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker
