Unilever Uganda Limited (UUL) through its household brands wanted to make a positive impact and add vitality to life to curb infectious diseases by availing purpose-driven brands. Primary School pupils were targeted for the project, schools were onboarded with over 150,000 pupils were empowered in the 1st and 2nd Phase of the Project, skills pupils with the required health habits, tagging a specific product to a recommended behavior to ensure usage and specific product knowledge.

UUUL contracted Golden Marketing to recruit, train and deploy a team to recruit schools potential schools for the program, train the pupils, sample them with clear tips for usage through product demonstration in an adaptable fun manner.