GM was contracted by CCBU to execute the Project, which we have executed successfully with growth in performance annually, with the most recent being in April 2023 executed Countrywide. 

The campaign has gradually created excitement with the banded options for customers to choose from and overtime-driven affinity for the PET category, a core objective the campaign set to achieve. The platform has also created awareness and consideration for the different Fanta variants; Fanta Blast and Orange 500ml. The Fanta is banded at prominent stockists across the Modern Trade (MT) and General Trade (GT) channels.

 The activation impact translates to increased shelf offtake and volume depletion from participating OCCDs.