Consumer Insights

As part of automating our data collection services, the retail execution platform that Golden Marketing has invested in can undertake real-time Shopper Surveys, with the data collected analyzed for comprehensive insights.

• The AD – HOC Survey is deployed from head office into every mobile user’s account and when they get into the store it prompts them to interview and authenticate the number of shoppers required.  Data is transmitted in real-time into the cloud and can be accessed and analyzed easily at Golden marketing head office and our clients.
• Golden Marketing has also developed the capability to use a crowd-sourced cloud-based platform to do national shopper and consumer surveys on behalf of its clients