Service

Distribution & Sales

Getting product listed is one challenge. Getting it into every relevant outlet and off the shelf is another. We handle the last mile — van sales, new outlet opening, and route-to-market execution.

Service details

What it includes

Van sales operations with daily route plans and sales targets
New outlet opening — prospecting, listing, and first order completion
Route-to-market planning for urban, peri-urban, and rural coverage
Sales target management with weekly performance reporting
Distributor management support — training, motivation, and performance tracking
Outlet mapping and numeric distribution tracking
Integrated with merchandising teams for immediate shelf fill after delivery

How it works

Our process

Route design & outlet mapping

We map your existing distribution universe, identify coverage gaps, and design optimised van routes. Target outlet numbers, trade types, and geographies are agreed upfront.

Sales execution & outlet activation

Our van sales teams work their routes daily, taking orders, delivering stock, and opening new outlets. Each van rep is tracked via GPS and reports sales vs. target on the same day.

Distribution reporting & optimisation

Weekly reports show numeric and weighted distribution by region and trade type, volume sold, new outlets opened, and coverage vs. target. We use this to continuously refine routes.

In the field