Service
Retail Audit
Unbiased, systematic in-store data that tells you exactly what is happening at the shelf — distribution rates, pricing compliance, POSM presence, and share of shelf across your trade universe.
Service details
What it includes
- Distribution checks — numeric and weighted distribution by outlet type
- Shelf price tracking and competitor price benchmarking
- Share of shelf measurement against key competitors
- POSM compliance — presence, placement, and condition of branded materials
- Out-of-stock identification with root cause classification
- Photo evidence for every audit data point
- Monthly or quarterly trend reports for KPI tracking over time
How it works
Our process
Outlet universe & questionnaire design
We work with you to define the outlet sample — trade type, geography, and size — and design a questionnaire that captures exactly the KPIs your commercial team tracks.
Field data collection
Trained audit agents visit each outlet in the sample, collecting data on mobile devices with time and geo-stamps. Every data point is backed by a photograph, eliminating ambiguity.
Analysis & trend reporting
We clean, analyse, and present the data in a structured report. Recurring audits are benchmarked against previous waves so you can see the trajectory — not just a snapshot.
In the field
Retail audit in action
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See what is really happening at the shelf.
Get unbiased in-store data that your sales team can act on immediately.