Service
Field Automation & Surveys
Data from the field, in real time. Our digital tools give you live visibility into outlet performance, consumer sentiment, and market conditions — from anywhere.
Service details
What it includes
- Custom digital survey design — quantitative, qualitative, and observational
- Geo-tagged, timestamped field data captured on mobile devices
- Real-time dashboards accessible by your team 24/7
- Consumer intercept surveys at point of purchase or activation
- Trade surveys capturing distributor and retailer perspectives
- Route tracking and agent productivity monitoring
- Analytical summary reports with actionable recommendations
How it works
Our process
Survey design & tool setup
We work with your team to identify the key questions your brand needs answered. We then design the survey instrument and configure our field app with geo-tagging and photo capture for your specific study.
Field deployment
Trained field agents deploy to the agreed sample of outlets or consumer intercept locations. All data is collected digitally, timestamped, and uploaded to the central dashboard as it is captured.
Analysis & reporting
You receive a structured report with key findings, data visualisations, and our analyst's recommendations. Raw data exports are included for your own analysis if needed.
In the field
Field intelligence in action
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Know your market from the ground up.
Design a field intelligence programme that gives you the data to make confident decisions.